adidas boost energy lab

 

 

adidas boost energy lab.

Interactive Space Experience

 

 

The concept of the store is boost lab to help people feel the atmosphere of futuristic space. To celebrate launching the new hi-tech driving trainer boost' which enhances your comfort and running experience, we designed, provided cozy game experience space in Seoul, Korea. The LED floor and projected wall interact with user's performance to make them feel the product through game plot. 

Credit

Client - adidas Korea
Director - Viktor Jan
Interactive Media - RADICAL
Space - URBANTAINER
Location - adidas Flagship Store, Seoul, KR