adidas climachill innovation lab

 

 

adidas climachill innovation lab.

Interactive Space Experience

 

 

The concept of the store is in to the chill to help people feel the atmosphere of maximum cooling technology. To celebrate launching the new hi-tech driving climachill appreal which enhances your tempreture control while you running. We designed interactive media to convert artistic metaphor to cooling experience and atmosphere. Aslo designed mini hologram to play adidas technology in game experience. 

Credit

Client - adidas Korea
Director - Viktor Jan
Interactive Media - RADICAL
Space - RADICAL, URBANTAINER
Location - adidas Flagship Store, Seoul, KR