adidas climachill innovation lab



adidas climachill innovation lab.

Interactive Space Experience



The concept of the store is in to the chill to help people feel the atmosphere of maximum cooling technology. To celebrate launching the new hi-tech driving climachill appreal which enhances your tempreture control while you running. We designed interactive media to convert artistic metaphor to cooling experience and atmosphere. Aslo designed mini hologram to play adidas technology in game experience. 


Client - adidas Korea
Director - Viktor Jan
Interactive Media - RADICAL
Location - adidas Flagship Store, Seoul, KR