adidas innovation lab



adidas innovation lab.

Interactive Space Experience



The concept of the store is innovation lab to help people feel the atmosphere of R&D lab in adidas.
To celebrate launching the new hi-tech driving trainer 'spring blade' which is required 6 years in development by the adidas innovation team. In the innovation lab scientists and engineers driven by bio-technology to enhance capability of human body. For this particular trainer has got individually tuned blades. It harness and release more energy to help propel you forward. The LEDs cube, as 3 dimensional visual platform, helps to people visualising lab experiment and information flow. The cube explains several steps to how spring blades help human body to accelerate. 



Client - adidas Korea
Director - Viktor Jan
Interactive Media - RADICAL
Location - adidas Flagship Store, Seoul, KR